Art that's not for sale
"Jordan Tierney and her colleagues have been working for months on the Periodic Tableaux, a one-of-a-kind art book that's not for sale.
Why invest the hours and the sweat and the talent in a piece of art you can't (and won't) sell?
Two reasons. The best reason is that when you practice your craft for yourself, not for the market, it drives you in new and important ways. And the other reason is that people are going to talk about it. Ideas that spread, win."