There is a town in Mexico called
with a statue of a luthier in the main plaza. "Paracho is the home of some of the best luthiers in Mexico, if not the world. Guitar shops line the main street entering town. But, the best guitars are made by luthiers working out of their homes on the back streets of the town." link
There is even a giant guitar on the main road.
Read more about luthiers at wikipedia: